Graphic Design Portfolio · 2026

Mahmoud · Creative Designer

Portfolio 2026

 EST. 2026

HI, I'M MAHMOUD

CREATIVE DESIGNER
BRAND IDENTITY
LOGO & MARKS
PACKAGING DESIGN
VISUAL CONTENT
ART DIRECTION

MAHMOUD HWARY

MAHMOUD'S DESIGN RECEIPT
A summary of creative services
EST · +4 YEARS OF EXPERIENCE

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        TOTALLASTING IMPACT

Selected Work

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Tools

Approach

Index

Visual Identity

GENZ Crafted by People

Brand Case Study — 2024 / 2025

Brand Identity Fashion · Apparel

GENZ is a youth-driven fashion label that turns everyday garments into a form of self-expression — fresh, sustainable and unapologetically modern.

A streetwear identity built on creativity, comfort and connection, designed for a generation that wears what it believes.

Identity Packaging Apparel Cairo · 2024–25

02.

Applications

Identity in the wild

Hang Tags

Canvas Tote

E-Commerce

FW'25 — Campaign

Signature Tee

Knit Socks

Lookbook

Mailer Box

Dad Cap

03.

Palette

Six earthen tones

Ink#212120

Moss#6D7566

Sage#B2B7A8

Clay#A9927F

Sand#D8C5B3

Mist#D4D4D5

GENZ Brand Guidelines · Crafted by People

Art Direction — Mahmoud Sayed Hwary · Cairo, Egypt · www.genz.com

21Rêve — Visual Identity System

{{ reveMarkBlack }} Branding Case Study

Cairo, EG02 / 09

02Visual Identity

21Rêve is a Cairo-born home & living house that fuses heritage Egyptian craft with a calm, contemporary hand. We built a complete visual identity around one confident wordmark, a generative line motif, and a strictly monochrome palette — carried across signage, stationery, packaging and textiles.

Client

21Rêve Studio

Scope

Identity · Packaging · Signage

Type

Poppins

Year

2024

Est. MMXXIV · Cairo

Typeface

Poppins

Light · Regular · Semibold · Bold

01 — Applications Signage, stationery, packaging & textiles

Dimensional Wall Logo

Letterhead on silk — Featured · Correspondence

Palette

Monochrome & warm neutrals

Eerie Black#1A1A1A

Charcoal#3A3631

Warm Sand#CDBFAB

Paper#EAE3D6

White#FFFFFF

21Rêve

Luxurize Your Home

Cairo, EG2024www.21reve.studio

Branding · Awareness Campaign

The Egyptian Association for Mental Health

الجمعية المصرية للصحة النفسية

A brand identity built around a single, urgent message — your silence is not the solution. An awareness system that de-stigmatises Post-Traumatic Stress Disorder and connects people to a specialist, quickly and at any time.

Brand Identity Mental Health Campaign PTSD Awareness Graduation Project

Primary Lockup

PTSD
Awareness

MENTAL
HEALTH

سكوتك مش حل

02.

Brand Applications

One leaf-and-face mark, carried with intent across stationery, identity and merchandise.

Stationery system mockup — **Stationery System**Print

ID card and lanyard mockup — **ID Card & Lanyard**Staff

Logo Concept

Leaf × side-face silhouette

Business cards mockup — **Business Cards**Print

Branded notebook mockup — **Branded Notebook**Merch

Pattern paper bag mockup — **Pattern Paper Bag**Merch

Tri-fold brochure mockup — **Tri-fold Brochure**Print

Event lanyard mockup — **Event Lanyard**Event

03.

Colour System

Hover any swatch to read its role. Green leads, grounded by brown, balanced by grey, sparked by vermillion.

#379236

Growth

Growth#379236

New beginnings, renewal and abundance — the colour of recovery.

#38261E

Earth

Earth#38261E

Warmth, security and a grounded, natural calm.

#D8DBD6

Balance

Balance#D8DBD6

Neutral and quiet — the steady space between extremes.

#E7491C

Vitality

Vitality#E7491C

Vermillion — regarded as the colour of life and eternity.

04.Creative Campaign

سكوتك مش حل

Your silence is not the solution.

PTSD doesn't discriminate. Faded figures slip into ordinary scenes — the commute, the worksite, the water, the office — proof that anyone can be carrying it, and a prompt to reach help anytime.

Campaign poster — the daily commute — 01

Contact

www.eamh.com
+20 114 105 8001

Visit

31 Oraby, Al Azbakeya
Cairo Governorate

Discipline

Brand identity & awareness
Editorial & campaign

PRIMARY MARK

EST. 1970

Brand Identity Branding Case Study · 2024

Primary Logotype · Combination Mark

Founded in 1970 by a circle of passionate bakers set on reinventing the craft. From one small shop in a quaint neighbourhood, Bake Bake earned its name through inventive flavours and exquisite presentation.

Founded

1970

Sector

Artisan Bakery

Typeface

Montserrat

Bake Bake Artisan Bakery Est. 1970 Bake Bake Fresh · Daily Baked with love Bake Bake Artisan Bakery Est. 1970 Bake Bake Fresh · Daily Baked with love

FRESH · DAILY · 1970

01 — Wrapping Pattern

ARTISAN BAKERY

02 — Box · Pattern Wrap

Baked with love

EST. 1970

03 — Apparel / Apron

"Innovative flavours & exquisite presentation — every single morning."

04 — Storefront Signage

AaBbCc — MONTSERRAT

BAKE
BAKE

LightMediumBoldBlack

05 — Type

Falu Red#71291C

Sinopia#BB532B

Fawn#EBA86A

Cream#F4ECDE

PIXEL STYLE

FUTURISTIC ENERGY

BRAND SYSTEM 2025

Brand Identity / Production Company

Level Up is a media production company built around entertainment, creators, gaming culture, and digital experiences. The identity uses a pixel-inspired visual language with vivid purple and electric indigo to express energy, creativity, and modern production.

Media Production Company Pixel Style Identity Poppins / Alexandria 2025 Brand Identity System

Brand Mark 01

Sticker Set

Digital Production

Take your fun to the next level

Watch the reel ▸

Out of Home · Billboard

TAKE YOUR FUN TO THE

NEXT
LEVEL

Stationery

LIGHT PURPLE #C77BFF COPIED

VIVID PURPLE #A040FF COPIED

BLEND #6E2BFF COPIED

ELECTRIC INDIGO #361CFF COPIED

PAPER #F2F2F2 COPIED

06 Brand Identity

Upper Egypt
For Food
Industries.

Identity for one of Egypt's most modern producers of frozen vegetables & fruits — a leaf-and-monogram mark built on growth, freshness and the land of the Nile valley.

Founded Oct 2009 Factory Beni-Suef · 40,000 m²

1F7A2E

3AAA35

8CC63F

3A3B38

6D6E71

F4F1EA

Primary

Symbol

Reversed

Wordmark

UPPER EGYPT.

FOR FOOD INDUSTRIES

Grid

Product Family

Frozen fresh, straight from harvest

Three core lines, flash-frozen within hours of picking to lock in color, bite and nutrition.

Mix with Corn

Beans · carrots · corn

Frozen

Okra

Whole tender pods

Frozen

Peas & Carrots

Garden peas · diced carrots

Frozen

07 Brand Identity

NAS Film Production

The largest visual content production network on social media — connecting the most creative directors with brands to craft cinematic content that travels all over the world.

SCENE07
TAKE01
ROLLA24

          NAS FILM PRODUCTIONEST · 2025
        

Stories that travel.

ALL OVER THE WORLD

Bricolage Grotesque

NAS Film Production

▶

BRANDING · VISUAL IDENTITY

Game
Station

An 8-bit identity for a competitive gaming arena. Game Station fuses arcade nostalgia with a disciplined avocado-and-jet system — pixel-perfect, loud where it counts, quiet where it reads.

Branding Visual Identity Pixel System Digital Experience

ROLE

Brand & Art Direction

YEAR

2024

SCOPE

Logo · Color · Type · Web

            1P STARTHI 99999
          

01 / OVERVIEW

Booting a cartridge
in 1989 — built for
a modern arena.

Game Station is a tournament-grade gaming hub. The brief was simple and unforgiving: an identity that feels like an 8-bit boot screen, yet holds its nerve across a live web product, print and motion.

The answer is a strict pixel grid. Every mark — from the interlocking G·S monogram to the rolling cloud sprites — is drawn on the same lattice, then colored in avocado green and jet grey, pulled from nature and machine.

02

CORE COLORS

08

CLOUD SPRITES

∞

PIXEL GRID

02 / THE MARK

Logo system

A monogram that reads three ways at once: a controller, a console, a power cell — all on an 8-bit grid.

03 / PALETTE

Two anchors, two neutrals

Hover to expand a swatch · click any card to copy its HEX.

JET

#343534

R 52 · G 53 · B 52

C2 M0 Y2 K79

▢ CLICK TO COPY

AVOCADO

#60873B

R 96 · G 135 · B 59

C29 M0 Y56 K47

▢ CLICK TO COPY

AVOCADO LIGHT

#B8D588

R 184 · G 213 · B 136

C14 M0 Y36 K16

▢ CLICK TO COPY

PAPER WHITE

#F2F4EC

R 242 · G 244 · B 236

C1 M0 Y3 K4

▢ CLICK TO COPY

04 / TYPOGRAPHY

A pixel face, plus a clear voice

An 8-bit display type for impact, set against Space Grotesk for anything that needs to be read at length.

INSERT
COIN

            PLAYER 01·GAME OVER·HIGH SCORE·READY?
          

UPPERCASE · A–Z

              ABCDEFGHIJKLMNOPQRSTUVWXYZ
            
NUMERALS & SYMBOLS

              0123456789!?@#&%+-/*():

★ GAME STATION ★

PRESS START

A complete pixel identity — drawn on one grid, colored in avocado and jet, and ready to ship from boot screen to scoreboard.

          GAME STATION IDENTITY SYSTEM·2024·CASE STUDY GS-08
        

VISUAL IDENTITY SEVEN‑SEGMENT

Fawzi
Ronadi

A personal brand built on a seven‑segment digital language. The mark fuses the initials F + R with the number 88 — a study in precision, rhythm, and the quiet glow of a digital readout.

          / LOGOTYPE
          / PATTERN
          / PALETTE
        

            SEVEN‑SEGMENT88
          

            PRIMARY MARK●
          

            F + R= 88
          

DIGITAL READOUT

POSTER · A1

Read the signal.

GRID SYSTEM88

CONSTRUCTION · 1:1 MODULE

DIGITAL DISPLAY

ON AIR

ENVIRONMENTAL · SIGNAGE/01

Two digits, one identity — the 88 reads the same in every light.

APP

FAWZI RONADI

Rebranding

{{ p.category }}

REPLACE ↗ {{ g.l }}

Selected Work

Brand Identity

01 Case Study

MEEZA

Visual Identity · Payment Technology · Branding

MEEZA is an Egyptian payment-card and digital-payment brand. The identity pairs a deep purple and a vivid orange with a custom Arabic wordmark, extending across card products, stationery, retail communication and a campaign built on a single idea — انسي الكاش, “forget the cash.”

Discipline

Brand Identity
Art Direction

Sector

Fintech
Payments

Region

Egypt
Arabic · EN

انسي الكاش

ميزة

CARD · 01

Primary Mark

ميزة

Contactless

TAP TO PAY

The Work ↓

MEEZA campaign poster — انسي الكاش, tapping a card at a POS terminal — Campaign

Forget the Cash

MEEZA campaign poster — انسي الكاش, paying with the MEEZA app on a phone — Campaign

Mobile Pay

MEEZA campaign poster — انسي الكاش, the dual MEEZA card — Campaign

Dual Card

MEEZA campaign poster — انسي الكاش, the MEEZA card in a wallet — Campaign

Everyday

Blue Banque Misr MEEZA card, front and back — Product

The Card

MEEZA stationery — letterhead, orange and purple envelopes, business cards on wooden boards — Collateral

Stationery Suite

Latin Typeface

Spantaran

Forget the cash — pay in a tap.

Arabic Typeface · النوع العربي

ديودروم

انسي الكاش وادفع بلمسة.

Type here 08

MEEZA primary logomark — Identity

Logomark

Palette · tap to copy

A payment brand built to be felt in the hand and seen on the street.

Copied

Now Streaming The Brand Film

LIVE

4K · DOLBY

A NEVER-ENDING
STREAM

01:24 / 48:00

Brand Identity Logo Redesign

NETFLIX

The N represents connection and a never-ending stream of stories to our subscribers — simple, iconic and built to scale across every screen.

With the arc of a vintage CinemaScope and the signature Netflix red, the wordmark stays unmistakable.

PRIMARY MARK

Red on white · clear-space protected

THE SYMBOL Netflix striped N symbol

Symbol only · the striped "N" Connection · continuity · stream

TOP 10 TODAY

SERIES

UNTOLD
STORIES

98% Match 2025 TV-MA 4K 1 Season

▶ Play ⓘ More Info

Trending Now See all

Brand Signature

A NEVER-ENDING
STREAM OF STORIES

The arc of a vintage CinemaScope, rendered in the signature Netflix red.

▶ Watch the brand

STATIONERY

Brand Guidelines · 2025

Reed Hastings

Brand Direction

100 Winchester Circle, Los Gatos, CA
brand@netflix.com · netflix.com

COLOR PALETTE

COPIED ✓

CAIRO GOVERNORATE

VISUAL IDENTITY SYSTEM BRAND CASE STUDY — 2026

03 CITY IDENTITY / LOGO REDESIGN

CAIRO City Branding

Redesign of the Cairo Governorate visual identity — a contemporary system drawn from the city's name in square Kufic and the crown silhouette of Cairo Tower.

Marina Blue and Jonquil Yellow carry the brand across wayfinding, transit, civic print and digital — a confident, governmental voice with a craft, hand-set feel.

Vezeeta

Healthcare Platform — Brand Identity

Egypt's leading healthcare booking platform. A digital-first identity built around clarity, trust and speed — connecting millions of patients with the right doctor in seconds.

أسهل طريقة لحجز أحسن وأكبر دكاترة في مصر.

9:41●●● ▮

LOCATION

Cairo, Egypt ▾

⌕ Search doctors, specialties…

Top specialties

Dentistry Cardiology Pediatrics Dermatology

Dr. Sara Hassan

Cardiologist · 12y exp

★ 4.9 · Available today

Dr. Ahmed Mostafa

Dermatologist · 9y exp

★ 4.8 · Tomorrow 10:00

PRIMARY LOGO

Trust, every appointment.

العلامة بالعربية

Dr. Mona Adel

Pediatrics · Maadi Clinic

★★★★★ 4.9 (320)

Book

NEXT APPOINTMENT

Tue 16

June · 10:30 AM

09:30 10:30 11:00

⌕ Find a doctor near you

01 · CLINIC IDENTITY

02 · APP

BOOK IN 3 TAPS

Best doctors,
nearest to you

⌕ Specialty or name

Dr. Youssef Kamal

Orthopedics · Nasr City

★ 4.9 · Today 6:00 PM

Dr. Nour Fathy

Dentistry · Heliopolis

★ 5.0 · Tomorrow 1:00 PM

Confirm booking

أسهل طريقة لحجز
أكبر دكاترة مصر

The easiest way to book the best doctors in Egypt.

★

Find your doctor

2,500+ verified specialists

DentistCardioDerma

Book now

03 · OUT OF HOME

04 · CAMPAIGN

أسهل طريقة لحجز أحسن
وأكبر دكاترة في مصر

The easiest way to book the best doctors in Egypt.

Download on the

App Store

GET IT ON

Google Play

05 · BOOKING

✓

Booking confirmed

A reminder has been sent to you.

Dr. Mona Adel

Pediatrics · ★ 4.9

DATE

Tue, 16 Jun

TIME

10:30 AM

PLACE

Maadi

تم تأكيد الحجز بنجاح

Logofolio

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Company Profiles

{{ p.category }}

Product Profiles

{{ p.category }}

{{ p.support }}

Awards & Competitions

The Silent Archive

الزئبق السام

Environmental Awareness · Poster Design ✦ First Place Winner

The Silent
Archive

الأرشيف الصامت

A physiological portrait of mercury — the heavy metal that settles, unseen and irreversible, inside the human body. The body becomes an archive of a pollution it never agreed to keep.

First Place · Minamata Convention Poster Competition

Awarded in the Awareness Poster Design Competition on the Minamata Convention on Mercury, organized by the Ministry of Environment and Climate Change, State of Qatar.

↓ Scroll to explore the case study

01 The Problem

An invisible poison that
climbs the food chain.

Mercury enters our world through industrial waste and emissions that pollute open water. There, bacteria convert it into methylmercury — a toxic compound that accumulates and multiplies in concentration as it rises through the food chain, peaking in predatory fish. The journey ends at the human table, where contaminated seafood delivers the toxin straight into the body.

Bioaccumulation

Each level of the food chain stores more than the last. The metal does not pass through — it stays, compounds, and concentrates.

Human Health

Once inside, mercury is a direct threat to the nervous system and public health — damaging the brain, the kidneys, and the body's quiet machinery.

Two Approaches

One issue, confronted two ways — one scientific and internal, one emotional and food-centered. Both make the unseen visible.

02 Two Concepts, One Threat

Two poster directions tackled the same mercury crisis from opposite ends of human experience. Hover to bring each into focus.

✦ Winner

الأرشيف الصامت

The Silent Archive

Scientific Physiological Internal

Speaks to the intellect and scientific truth. A transparent body reveals hidden accumulation — mercury concentrating in the organs while the person appears, outwardly, perfectly well.

Alternative

بريق الموت

The Glint of Death

Emotional Food-centered Visual betrayal

Speaks to human emotion and daily ritual. A grilled fish turns to metal on the plate — the dining table, our most intimate safe space, exposed as a trap.

03 The Winning Concept

Project Scope

The design addresses the intellect and scientific truth. It goes beneath the surface to analytically explain the physiological impact — embodying the idea that mercury concentrates inside the body without us ever noticing. A silent, deadly accumulation.

ما لا تراه... قد يقتلك

“What you don't see… can kill you.”

Fragility & Exposure

The whole concept rests here: the human body is an archive that stores the history of pollution without our conscious awareness. We appear healthy on the outside while our internal organs slowly turn into toxic reservoirs.

The Latent Threat

Mercury here is not a transient intruder, but a malicious colonizer. The essential idea is imperceptible accumulation — the quiet residue of how we live our daily lives.

Weight vs. Lightness

A philosophical play on the contrast between the transparency of the body and the heaviness of toxic matter. The human appears fragile and glass-like, while the true danger lies in the solid metallic masses settling in the viscera — the burden of industrial civilization, carried within until it kills.

Visual & Technical Analysis

Transparent Anatomy

The transparent body is a tool to reveal the unseen — letting us witness how heavy metal concentrates within organs while the person remains oblivious.

Metallic Brain & Kidneys

Rendering the brain and kidneys as solid, shiny metallic sculptures shows vital organs transformed into dead idols — illustrating exactly where heavy metals settle, leading to total functional failure.

04 The Winning Poster

The Silent Archive — full winning poster — الأرشيف الصامت — الزئبق السام Winning poster · shown at full readable scale

05 Alternative Concept

بريق الموت

The Glint of Death

“From a source of life… to a metal of death.”

Built on the concept of visual betrayal. We instinctively trust what we eat — so this design breaks that trust to deliver an existential shock. Food becomes a false safe space; the dining table, a trap.

Fish to Mercury

Organic flesh transmutes into industrial metal — tissue replaced by heavy, cold mercury with a sickly, viscous sheen.

Gothic Still Life

A classic still-life composition amplifies the paradox — stillness not of rest, but of death lurking in the most intimate of places.

Chiaroscuro

Theatrical lighting cuts through a pitch-black background to isolate the crime on the plate — no visual escape from the metallic mass.

Bioaccumulation

The violent contrast between cold metal and withering vegetables creates tension that serves the message of mercury building up in living tissue.

06 Final Outcome

✦ Winning Design

The body remembers what the eye cannot see.

Official Competition

Awareness Poster Design Competition on the Minamata Convention on Mercury

مسابقة تصميم ملصق توعوي حول اتفاقية ميناماتا بشأن الزئبق

Competition Minamata Convention Awareness Poster Competition

Organizer Ministry of Environment and Climate Change — State of Qatar

Result First Place

Winning Concept The Silent Archive · الأرشيف الصامت

Category Environmental Awareness Poster Design

Environmental Awareness

ii.

Concept Development

iii.

Art Direction

iv.

Poster Design

Visual Communication

رسالة الحملة

تبدأ رحلة الزئبق من المخلفات الصناعية والانبعاثات التي تلوث المسطحات المائية، حيث تحوّله البكتيريا إلى مركّب «ميثيل الزئبق» السام. يتراكم هذا المركّب ويتضاعف تركيزه أثناء صعوده عبر السلسلة الغذائية، وصولاً إلى أعلى مستوياته في الأسماك المفترسة، وتنتهي الرحلة عند استهلاك الإنسان للمأكولات البحرية الملوّثة، مما ينقل السموم إلى الجسم ويشكّل تهديداً مباشراً للجهاز العصبي والصحة العامة.

The Silent Archive · Case Study الزئبق السام — احمِ نفسك وأسرتك

Index

Visual Identity

Applications

Palette

The Egyptian Association for Mental Health

Brand Applications

Colour System

سكوتك مش حل

Contact

Visit

Discipline

Upper Egypt For Food Industries.

Frozen fresh, straight from harvest

NAS Film Production

GameStation

Booting a cartridgein 1989 — built fora modern arena.

Logo system

Two anchors, two neutrals

A pixel face, plus a clear voice

PRESS START

FawziRonadi

Rebranding

{{ p.name }}

MEEZA

A NEVER-ENDINGSTREAM OF STORIES

NETFLIX

A NEVER-ENDINGSTREAM OF STORIES

CAIRO City Branding

Vezeeta

Logofolio

Company Profiles

{{ p.name }}

Product Profiles

{{ p.name }}

Awards & Competitions

The SilentArchive

An invisible poison thatclimbs the food chain.

The Silent Archive

The Glint of Death

Fragility & Exposure

Visual & Technical Analysis

The Glint of Death

The body remembers what the eye cannot see.

Upper Egypt
For Food
Industries.

Game
Station

Booting a cartridge
in 1989 — built for
a modern arena.

Fawzi
Ronadi

A NEVER-ENDING
STREAM OF STORIES

A NEVER-ENDING
STREAM OF STORIES

The Silent
Archive

An invisible poison that
climbs the food chain.